Resources for Understanding How to Market to Women

Thanks to Twitter #followfriday and MarketingProfs Daily Fix, today I came across two smart ladies with great perspectives on the DO’s and DONT’s of marketing to women. First up, Sarah Haskins of Current TV. In her segment, Target Women, Sarah uses her satirical genius to show us how brands and even certain industries can miss the mark when they try relating to women. Her perspective is spot on and her delivery is just funny.

Next, we have Stephanie Holland. Her blog, She-conomy, is a great resource for marketers (and those of the male variety specifically) who want to get smart about how to market to women effectively. We’re a finicky bunch so do your homework! Stephanie also does a weekly reader survey which just makes me happy. I love a good survey!

Click on their names to follow them on Twitter. Have a great weekend!