Technology Trends in Market Research

Here’s an interview conducted by the Operandi Group with two presenters at the CASRO Technology Conference that took place in New York on May 28th, 2009. Tim Macer, Managing Director of meaning ltd., and Patrick Molloy, Chief Strategy Officer of Confirmit conducted their 5th international survey with market research providers about their use of technology to conduct research.

They found that despite the industry buzz about conducting qualitative research online using social media technologies, 71% of firms’ revenues still come from quantitative methodologies. Mobile survey technology is also not a money-maker; it makes up just a tenth of a percent of revenues. Sounds to me like there’s some opportunity there.

And here’s the original post.